How To Get A Perfect Adword Quality Score
The reason why some people have a low quality score is only due to the fact that their keyword, ad, landing page and landing page link aren't relevant to each other.
For Example my main keyword is- "get ex back"...Now in order to have a perfect quality score my ad title, ad text, landing page url and landing page content should contain the keyword get ex back.
So you see the keyword get ex back is in the ad title....The ad description which is the ad text and the landing page url.
But this is only half the job done.
Next you need to get your landing page in the right order...Now on your landing page you must have the keyword "get ex back" in the landing page title...In your Meta keywords...Meta description and the headline of your pre sell page.
After that sprinkle the keyword "get ex back" throughout the landing page and keep the density around 3% which is acceptable by Google norms.
Which means if you have 100 words in your article then the keyword "get ex back" should occur 3 times in the paragraph. A good way to check your keyword density is to use this tool-
http://www.keyworddensity.com/Now let's come down to ad groups....Most people add hundreds of keywords to their ad groups and think why am I being slapped with $10 clicks?
You should select one main keyword that would be the name of your ad group and then find 4-5 keywords which are related to it which means keep the main keyword as the common keyword.
So in this case the main keyword is "Get ex back" and in our ad group now we will add the keywords-
Get ex back
Get my ex boyfriend back
Get my ex girlfriend back
get your ex back
So you see the main keyword get ex back is present in all of them...And this is a tightly packed highly targeted keyword list therefore it will give you a good quality score right away.
Now let's come back to the landing page....Google expects you to have a site which looks like a website and not a single page pre-sell. They want your site to have multiple pages and multiple links.
A lot of people just get a privacy policy, terms and conditions, contact us page and think it would work out well but Google still wants more. Yes you must have all these pages and you can use a privacy policy generator right here-
http://www.dmaresponsibility.org/PPG/They want you to have extra content on your site and the best way to do this would be to add an article page and write down at least 5 articles around the niche of your landing page. Yes this might be a bit of work according to some but do this and you will never have to worry about quality score ever again.
It is also said that having a wordpress blog with articles attached to your landing page helps a lot with quality score as well.
But sometimes even after getting everything right google still might be giving you a low quality score...In this case delete all your campaigns etc and buy a new domain.
This time around before you submit your ad make sure you write some articles and submit it to a few article directories with a link pointing back to your landing page using your main keyword as anchor text.
For example our main keyword here is- get ex back therefore your link back should have the anchor text as get ex back. Not only will this help you with SEO but will definitely give you perfect quality score.
But wait....We aren't done yet. Even after all this if your CTR that is your click through ratio is low google will still slap you with heavy clicks. Good ads can easily achieve a CTR of 4%+.
Now how to achieve that? Well a lot of the ads on adwords are quite boring for example let's use my keyword and make an ad-
Get your ex back
Do you want your ex?
Only $39. easy download
This ad is not only boring but as a customer I would never click on this.
Now try this-
Stunning trick to get your ex back
Do Not Miss this At Any Cost. A Must
Know For You...
So you see the call to action on the second ad is stronger and it will achieve more clicks.
Not only would this work very well for you but will help you get rid of your adword competition as well real fast.
Use the following words and see your CTR rise-
Remarkable
Unparalleled
Ultimate
Increase
Easy
Instantly
Breakthrough
Amazing
Reveals
Yes
Here
Quick
Discover
Only
How
Exciting
Discover
Secrets
Amazing
Shocking
Revealing
Surprising
Magic
Seductive
Important
Warning
Rare
And I am sure you can find more of your own.